Pilgrim on the 405

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Pilgrim Talks: Jim Banks and Paul Roberts (2/16/11)

February 16th, 2011

Shadetree Technology

Jim Banks, Founder and CEO

Improving Sales Performance with Increased Efficiency and Effectiveness

Our Mission To help our customers achieve their sales objectives.

Our Purpose To make the complex job of qualifying a lead and selling over the phone easier and more productive.

Our Experience Our products are the result of decades of sales experience; groundbreaking research and thousands of consulting hours spent helping customers improve their sales organizations. Please ask us for a customer reference… they are our best salespeople.

Our Market Our offerings are focused on helping sales professionals and sales management.  Our products and services establish successful, repeatable processes that can be measured and reported.  ShadeTree recognized an enormous void in solutions for improving sales conversations.  ShadeTree’s focus is unique and a key reason why you should talk to us.

Our Product Our breakthrough product, Incite2, is the world’s first comprehensive solution for improving telephone conversations and calling productivity for use with Salesforce.com.

See more about Incite2


Paul Roberts, Founder and Producer

The Most Powerful Social Medium Imaginable

OC Talk Radio was created by a group of traditional marketers who realized that marketing is no longer a one way street. You can't just put up a billboard and hope people buy anymore. The Internet has changed all that.  Just as highways long ago bypassed regular streets and opened up new arteries for commerce to flow, so too has the "information super highway" found a way to "cut thru the clutter" of traditional advertising and open up a direct dialog with your community.  Need to find someone who imports Indian beer?  No problem.  Go online and instantly see who sells Golden Eagle lager.

The Internet is all about "target marketing". It's about finding your "niche" and telling people about it. Yet one of the best ways to carry on this conversation with your community of clients, customers, and potential prospects has yet to be fully explored: INTERNET RADIO. For while its adoption by the general public is growing by leas and bounds (SEE DEMOGRAPHICS) few people know how easy it is to actually host your own radio show on this revolutionary new "social medium" or what its benefits can be.

But the Internet doesn't just connect people with information anymore. It can connect people to each other.  That's the promise of Social Media and the whole Web 2.0.  It allows you to carry on a direct conversation with your customers and community.

But what do you say?  How do you create enough interesting content to fill up your Facebook, LinkedIn and Twitter accounts on a weekly basis, to say nothing about your daily blogs and monthly newsletters?  That's where Internet Radio can help as well, for it gives you something new and interesting to say each week to your audience to capture their attention and hold their interest long enough to show them what you're offering and why it's so special.

It also instantly sets you apart from the rest of your competitors, for who else hosts a radio show on your topic? You instantly become "the expert" in your area.  And by capturing each broadcast and recording them as "podcasts" for download later, you add valuable "rich media" to your site that brings traffic and raises you Search Engine rankings at the same time.

It's all in what you make of it. You may find that no one is listening to your shows or your weekly message.  But the crazy thing is that it STILL may be worth your time and investment to keep broadcasting, for in addition to raising your rankings, emphasizng your "expertise" and enticing potential customers to carry on a conversation with you over the Internet, hosting your own Internet Radio show is probably the most powerful networking and prospecting tool you can ever imagine.  Want to meet someone but you can't get past the front door?  Try calling them up and asking them to be a guest on your radio show!  Who could refuse an invitation like that?

Learn more about OCTalkRadio

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