Pilgrim on the 405

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Eric Morley, Blue C

February 15th, 2021


Eric Morley is the passionate Co-Founder and COO of Blue C, a Costa Mesa-based brand strategy and creative marketing agency. Since 1998, he has been helping companies across both B2B and B2C segments create brand strategies, campaign development, strategic design, content creation, and digital marketing strategies with a goal of outperforming the competition. Most recently, Morley led the Blue C team through the public launch of its proprietary BrandPWR platform, a strategic branding process that helps brands more effectively connect with key audiences. BrandPWR is the accumulation of Morley and Blue C's tried-and-true branding practices - a platform which enables clients to BRAND BOLD and build the most solid foundation for enjoying sustainable, long-term results.


Eric co-founded Blue C in 1998 and since then, has supported over 12,000 marketing projects for clients, including 500+ rebrands and 1,000+ new company brand launches. Outside of the office, Eric volunteers his time with philanthropies including Boy Scouts of America, Cystic Fibrosis Foundation, Goodwill of OC, Wounded Warrior Project, Second Harvest Food Bank and more. Eric is a co-founder (along with Wing Lam of SoCal's popular Wahoo's restaurant chain) of the California Love Drop, a non-profit that has served over 18,000 meals to more than 180 front line responders. In addition to philanthropy, Eric speaks as various Orange County universities, high schools and marketing and advertising professional organizations to share his decades of branding and marketing experience. When not working or volunteering his time, you'll find Eric in Baja Mexico 16 weekends out of the year, where he has raced and won the Baja 1000, an annual off-road motorsport race. 


To learn more about Blue C’s BrandPWR platform and services, please visit www.bluecusa.com or call (714) 540-5700.

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